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Arthur Duke Reid (1915-1975) was a pioneering Jamaican music producer and the founder of Reid's Sound System, as well as several influential record labels. After winning a significant lottery, he and his wife purchased The Treasure Isle Liquor Store in Kingston, Jamaica. To attract customers, Reid hosted a radio show called ‘Treasure Isle Time,’ where he played the latest American R&B tunes alongside liquor promotions. This led to the creation of his own Sound System, which he transported around Jamaica in a large van known as the Trojan. Reid's Sound System quickly gained popularity, earning him the title of King of Sound and Blues for three consecutive years from 1956 to 1958. In 1958, he relocated his store to the iconic 33 Bond Street. Known for his formidable presence, Reid was a former policeman who often displayed his firearms, creating a menacing atmosphere at his events. Despite this, his deep knowledge of R&B music and understanding of his audience's preferences were his greatest assets. His record production career began in 1959 with the "Trojan" label, releasing 78s such as Duke's Cookies and Chuck and Dobby's "Cool School." He formed a backing band that supported young artists. The period from 1962 to 1966 was particularly prolific, with numerous Ska hits recorded at Treasure Isle, featuring collaborations with notable artists and his resident engineer. As the musical landscape evolved into Rocksteady in 1968-1969
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