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Olodum is a cultural group based in the Afro-Brazilian community of Salvador, Bahia, Brazil. Founded in 1979 by percussionist Neguinho do Samba, Olodum focuses on cultural activities for young people, primarily centered around music, as well as theatrical productions and other activities. The group's stated aims include combating racism, promoting self-esteem and pride among Afro-Brazilians, and advocating for civil rights for all marginalized groups. Olodum is renowned for developing the music style known as samba reggae, a blend of traditional Brazilian samba with merengue, salsa, and reggae rhythms, which was popularized during the Carnaval of 1986. This "bloco afro" music reflects its African roots through its use of percussion instruments, participatory dancing, and unique rhythms, while also drawing influences from Caribbean cultures such as Cuba and Puerto Rico. The group's performing band has released records and collaborated with Brazilian stars like Simone and Daniela Mercury. Notably, Olodum contributed to Paul Simon's 1990 album "The Rhythm of the Saints" and performed at the subsequent concert in Central Park, New York City, on August 15, 1991. In 1995, Olodum appeared in the second music video for Michael Jackson's single "They Don't Care About Us," with the music adapted to fit Olodum's drumming style. This version of the song has gained more popularity than the original album version.

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