Steve Karmen is an American composer and songwriter best known for creating some of the most recognizable advertising jingles of the 20th century. Often called the “King of the Jingle,” his work includes iconic themes such as “I Love New York,” as well as campaigns for brands like Budweiser, Hershey’s, and State Farm. Beyond advertising, Karmen has also written for film and television, showcasing his melodic versatility and cultural impact through music that continues to resonate across generations.