Sudden Sway, an English art pop and new wave ensemble from Peterborough, emerged in 1980 with a distinctive blend of post-punk and synthpop influences. Founded by Mike McGuire and Steve Rolls, the band was renowned for their conceptual artistry, often presenting themselves as a corporate entity rather than a traditional musical group. Their innovative releases, such as the 1986 "Spacemate" package—a double LP accompanied by a game board and pieces—exemplified their avant-garde approach. With three albums and two John Peel sessions to their credit, Sudden Sway left an indelible mark on the experimental music scene before disbanding in the early 1990s. ([en.wikipedia.org](https://en.wikipedia.org/wiki/Sudden_Sway?utm_source=openai))