Formed in 1973, Third World is one of Jamaica’s most enduring and beloved reggae bands, celebrated for blending roots reggae with elements of soul, funk, and R&B. Known as “The Reggae Ambassadors,” they gained international acclaim with hits like “Now That We’ve Found Love” and “Try Jah Love.” The band’s rich harmonies, conscious lyrics, and fusion-driven sound have earned multiple Grammy nominations and a global fanbase, solidifying their legacy as pioneers who bridge traditional reggae with contemporary world music.