Damon Way is a creative force rooted in the subcultures of music and skateboarding. As co-founder of DC Shoes in the early 1990s, he helped revolutionize skate footwear and its intersection with art and design. A lifelong participant in the underground music scene, Damon played in the Post-Punk band The Soft Moon for its first two albums while DJ'ing and promoting San Francisco Post-Punk and Minimal Synth parties throughout the 2010s. His latest venture, FACT., embodies the beauty of dysfunction and subversive expression, reflecting his deep connection to 1980s music subculture and its intersection with skateboarding’s feral spirit.